Take-Two Interactive's quarterly earnings call had plenty of new information about GTA 6, including why the game won't have an early access perk.
Latest Developments in Game
Speaking to investors, CEO Strauss Zelnick was also asked why Take-Two Interactive is selling fewer special versions of GTA 6--so far only the $80 standard and $100 ultimate editions are available to preorder--and why early access wasn't offered as an additional perk, when it is available for its line of 2K sports games like NBA, WWE, and PGA Tour.
Industry Impact
Zelnick explained that the pricing decisions ultimately belong to Rockstar Games, and while it could have charged more for features like paid early access, the studio was once again aiming to provide value to its consumers.
What This Means for Businesses
"Given the hype around this title, I mean, I think we could have made any number of other pricing choices," Zelnick explained.
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