Modern Times Group (MTG) has unveiled Playamp as the new brand for its Midcore District to bring IAP-driven studios and shared services under a single identity.
Latest Developments in Game
Playamp brings together teams from Plarium, InnoGames, Snowprint, Hutch, Ninja Kiwi and Futureplay, alongside shared services covering marketing, direct-to-consumer monetisation, AI and data infrastructure.
Industry Impact
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What This Means for Businesses
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