Following the launch of GTA 6 preorders in late June, it immediately became apparent that there was, unsurprisingly, huge demand for the game.
Latest Developments in Game
Now, in a Take-Two earnings call, the publishing company's CEO said the number of preorders is "unprecedented" across the industry.
Industry Impact
Strauss Zelnick said, "No one's ever seen anything like this before at Take-Two, or in the industry." He went on to add that exceptional preorders don't always equal exceptional sales, though.
What This Means for Businesses
"To be clear, we haven't sold one unit yet.
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