GTA 6 preorders began in late June, and, as expected, there was enormous demand for the game.
Latest Developments in Game
Take-Two said GTA 6 had unprecedented preorder numbers, but the company is not disclosing a specific figure to avoid misleading investors.
Industry Impact
Sensor Tower, a research and analytics company for gaming, is, however, estimating where they may land.
What This Means for Businesses
Karl Kontus, the SVP and GM of video game insights at Sensor Tower, told GI.biz that preorders for GTA 6 could be in the area of 25 million when the game releases, which would amount to "unprecedented preorder performance." Kontus said 25 million preorders would work out to around $2 billion in revenue.
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